On a mission to stop high fees from draining your retirement
I’m Eryn Schultz. If you read my story in The New York Times, you know I believe every worker deserves a retirement plan that helps them retire with dignity.
My Story
In 2019, I joined a class-action lawsuit against my former employer, H-E-B, over high 401k plan fees that were nearly three times the average. That experience showed me how much hidden fees can cost everyday workers — and how slow the system is to protect them. That’s why I started my firm.
What I learned:
Fees Matter: Even a 0.5% difference can cost over $111,000 in retirement savings.
The System Is Slow: My lawsuit has been waiting on a ruling for over six years.
MONEY BOOTCAMP
Start Today with the Money Bootcamp
Learn how to audit your 401k, reduce hidden fees, and build a clear financial plan using the same framework I use with clients.
The class covers spending, savings goals, retirement, buying a home, college planning, and more. You'll get a workbook with 10+ exercises to help you nail down your numbers. Enjoy 7 live classes (with recordings) and 3 on-demand sessions—perfect for busy schedules. Plus, you get a 30-minute one on one with me. The class price of $399 is less than my hourly rate of $400 per hour!
Next class starts 1/27
As featured in The New York Times
No spam. Just helpful financial guidance.
1-ON-1 WAITLIST
Join the 1-on-1 Planning Waitlist
CERTIFIED FINANCIAL PLANNER®
Fee-only, hourly advice
Focus on women and couples in medicine or with MBAs
Mid-career professionals (30s–40s)
$400 / hour
Free 30-minute intro session
2–3 month waitlist
Free Resources
Download my free class on saving for college, including how to identify and avoid high fees in your 529.
Sign up for my newsletter where I send out articles on topics like the difference between Target Date Funds at Vanguard, Schwab, and Fidelity, and Is a Third Kid is the New Birkin Bag.
I also post weekly financial education to Instagram and LinkedIn focused on 401Ks fees, conscious spending, student loans (especially PSLF), 529s, etc
Note: Due to the feature in the New York Times, we are experiencing high visitor volume. If you
have trouble with the form, please email eryn@herpersonalfinance.com or visit me on LinkedIn
